You do not need a studio or expensive kit to get website photos that feel authentic. Within the last 10 years, almost all small businesses can make great images themselves with a good iPhone and some planning. The aim is not perfect, but clear, consistent and reliable. For advice on Web Design Cardiff, contact www.accent-adc.co.uk/service/web-design-cardiff/
The Best DIY Hacks
Turn off harsh ceiling lights (just use natural light)
Taking photos near windows is one of the quickest ways to get better pictures
Place the light facing on your subject
Stay out of direct midday sun (harsh shadows)
Avoid yellow indoor lighting, and turn it off to eliminate strange colour casts
If you are able to, shoot on a bright but slightly overcast day – it is the most universally flattering light.
Keep backgrounds simple
Cluttered backgrounds will make your photos look busy, or “cheap”. Before you shoot:
Get rid of the small things (cords, mess, other odds and ends)
Plain walls, clean work areas or neat natural backdrops
Muted brand colours (a little is fine, a lot is overwhelming)
Be authentic and show real people and real work
Stock photos can look generic. What builds trust is proof.
A smiling profile picture (or two) – A friendly headshot
You working (intern, hands-on shots)
Before/after photos (where relevant)
The tools, van, premises or processes you use
Shoot for images that resonate with people: What is the experience of working with you?
Shoot for the crop
There are quite a few shapes that websites can have such as banners, squares or portraits for example.
Mix of wide, mid and close up shots
Ensure text overlays have some ‘empty space’ on one side
Step closer – zooming out degrades quality.
Soft editing (filters are the most important)
Photos look staged with just a little editing
Straighten lines
Increase brightness slightly
Reduce yellow tones if needed
Consistent style throughout your website.
Try to keep it light, filters are great but heavy ones will age quickly and might make skin tones look weird.
Back to the Basics – Sharp, sturdy and clean lens
Clean your lens before you start every shoot
Tap to focus on the subject
Use both your hands for holding the phone (or a tripod which can be bought quite cheap)
Small Business Website Shot List
Headshot(s)
“At work” action shots
Your workspace or vehicle
3–5 service/product detail shots
Some friendly, lifestyle imagery.
