The media shapes culture and our way of thinking. Yet, not everyone is familiar with every media type except the mainstream one. Understanding the available media types will help you measure their impact on culture and thought processes. For this reason, it would be best to look at the different forms of media and their effects on business, people, and culture.
Print media is the most prevalent and among the oldest forms of media, and it focuses on printed publications. It includes devices like newspapers, comics, and books. Most people use it to provide daily updates and news, including particular advertisements. It is suitable when targeting multiple generations and visual learners. According to experts like those at Brian Graden Media, this option helps boost brand credibility and trust.
Suppose you want excellent returns on investment. In that case, it would be best to consider print media. While it is affordable, it still assures you of a relatively broad outreach. It allows you to appeal to a target audience of different generations.
You could also refer to social media as shared media. Various social media platforms have emerged in the past few years. Social media is a digital tool, either a website or app, allowing users to create and distribute content. These platforms help disseminate information, including marketing. According to professionals like Brian Graden, social media is an excellent tool for PR and marketing. You can rely on its large following to reach your preferred target audience.
Web media is also referred to as owned media. It highlights channels that you can effortlessly control. Its examples include white papers, presentations, and e-books. Digital videos, web pages, databases, and video games are part of the web media. In this case, you will control content creation, publication, and distribution. It is suitable for lead generation and conversion.
Earned media is also called news media. It is a channel through which updates and news are disseminated. This mass communication device targets the general public and is suitable for multiple generations. For example, suppose a company earns a story on a popular new channel. In that case, this business will be sure of a broader outreach in the long run. The idea is to get more people on board.
Understanding the available media forms will help you choose something that offers value for your money. Fortunately, the options above guarantee great ROI in the long run.