Natural flavour has become the common ingredient for food by manufacturers. This adaptability in additives provides a host of advantages, making them an ideal selection for creating appealing and marketable products.
Consumer Appeal
Consumers today are becoming more health conscious and read the ingredient label with an eagle eye. Consumers do not equate natural flavouring with snacks containing no additives, thinking the word “natural” means they are safe and good for health. This kind of clean-label demand can drive sales higher and generate huge PR (positive publicity) for a brand. For Natural Flavourings, consider Foodie Flavours.
Consistency and Reliability
With Natural Flavourings, you will get the same taste profile batch after batch. Natural flavourings bring ultra-intense, consistently rich flavours to the table each and every time — a not-so-simple feat with natural fruits or herbs whose intensity may vary based on seasonality and origin.
Cost-Effectiveness
Natural flavours will have a more intense flavour than infusions and food colouring, but at the detriment of using active ingredients like vanilla beans or fresh strawberries (both costly, perishable products) to achieve that taste. Manufacturers do not have to rely on wholesale ingredients so can find the authentic flavours they are after, without necessarily having a premium price.
Shelf Stability
If manufactured, natural flavourings are ensured to be stable for the same shelf life as its product. Unlike fresh ingredients, they do not degrade or separate before the product tastes as it did when first produced each and every time.
Versatility
These flavourings are suitable for a broad range of applications — beverages, baked goods, savoury snacks and dairy products. By blending with other similar but different natural sources, manufacturers deliver complex and layered flavour profiles.
