Colour is more than just superficial; it has a lot of psychological baggage and plays with the consumer mind while building brand reputation. The colours of your business signage are going to pull customers off the street and in through those doors!
Red: Energy and Urgency
Red raises heart rates and adds the impression of immediacy, ideal for restaurants, clearance sales or fast-food chains. It makes you hungry and impulsive. But use sparingly – a lot of red can be overpowering.
Blue: Trust and Professionalism
Blue for banks, healthcare providers; professional services – Blue is a calm colour that shows responsibility, security and trust. The language is pacifying and gives its customers belief which means that for those businesses where trustworthiness should be required, this would work most effectively. For Signage Exeter, contact //exeter.nettl.com/signs/
Green: Health and Sustainability
Green will work best for nature, health and growth based businesses such as organic shops, pharmacies or eco friendly products etc. It’s visually attractive and aimed at the eco-minded consumer.
Yellow: Optimism and Attention
Attention getting with positive energy - Yellow is used effectively in retail stores and children’ s businesses, but should be carefully balanced (too much yellow is hard on the eyes).
Black: Luxury and Sophistication
Black is used by high-end boutiques and luxury brands to express sophistication, elegance. This adds an air of sophistication, though it may come across as daunting if done too frequently.
Industry Considerations
Consider your competitors’ colours too. It is important to differentiate yourself from the competition, but veering too far away from industry standards could leave your customers confused as well.
The colour of your signage should match the brand colouring, but also still needs to hit on what the customers are expecting. Correctly managing the voice of your business and creating loyalty is how your brand becomes iconic.
