To get ahead in today’s global and competitive world, digital advertising is essential, and has the potential to reach a large audience. To make the most of digital advertising, consider which methods are most likely to reach your target audience.
Search engine marketing
Search engine marketing or SEM are ads that appear at the top or bottom of search engine results. They use keywords to reach customers who are searching for your product or service.
Social media
With many social media platforms, ads on the platform commonly used by your target demographic can be very powerful. These can show up on users’ feeds and encourage interaction. See this article from Shopify for more information on how to use social media in your marketing campaigns.
Display ads
Display ads appear on websites. They may be video ads, rich media ads, or banner ads. The most effective banner ads are HTML5 banners. HTML5 banners are replacing the previous favourite, Flash banners, because HTML5 banners offer enhanced creativity. Whatever form you use, make sure your display ads are eye-catching and engaging.
Email marketing
Email marketing targets your marketing campaigns directly to customers’ inboxes. You can use promotional emails that will promote sales or deliver money-off coupons and newsletters to keep your customers up-to-date on the latest from your business. These help build a relationship with customers, boosting brand loyalty.
Video ads
Videos can be added to website content as a form of display ads, but they can also be added to video platforms such as YouTube, where your video will play before, during, or after the video being watched. These ads can be skippable or non-skippable and by being played on such a large video platform, they have the potential to reach a wide audience.
Influencer marketing
Influencer marketing involves working with people who have a substantial following online, on social media and/or their personal website or blog. The influencers will create content such as reviews of your product, or talk about their experience with your service, to promote your brand, making use of the relationship the influencer has with their highly engaged audience.
