For many years, your online strategy has probably focused on Search Engine Optimisation or SEO, but recently, you may have heard of the value of Generative Engine Optimisation or GEO. You may also be wondering if your online strategy should change.
What is GEO?
Instead of just using a search engine, many people are using generative AI tools or voice assistants when asking questions online. GEO means optimising your website to rank highly with this.
Is SEO now obsolete?
While people are using voice assistants and AI tools, search engines remain a popular way to find information online. This means that if your SEO strategy is working well, you should maintain it. If it is not working well, consider using professional help, as SEO ranking remains important. To find support near you, use a search like an SEO agency near me and this will give you results such as https://www.nettl.com/uk/seo-agency-near-me.
Using GEO
SEO relies on using keywords, and while keywords play a role in GEO, it will go beyond this. GEO considers your business or brand authority. This means you want your content to be structured in a way that AI can use. To optimise GEO, your content, including product descriptions, should include the answers to the questions that someone might ask a voice assistant or generative AI.
Context is important, so make sure your content uses enough of this for the AI to understand. Check your current content to make sure it provides context, while answering the questions that potential customers might ask in a conversational way.
