Growing a franchise is a popular business model. But for both the franchisor and the franchisee, it is essential to have a marketing plan to help the franchise grow.
Brand identity
A franchise needs a strong brand identity. This means being consistent with messaging, colours, and logo on all platforms that you use. If you are unsure of the best way to do this, professional support will be beneficial. If you do an internet search for ‘franchise my business’, you will get results like https://www.ashtonsfranchise.com/franchise-my-business.
Website
Your franchise should have an effective website optimised for SEO and mobile-responsiveness. This is often the chance to make a good first impression with your customers.
Local SEO
Claim your Google Business profile. Then optimise it with local keywords to help it show up in local searches. Your customers can leave reviews here, which adds visibility.
Social media
Build a community around your franchise with a consistent social media presence. Make your content engaging and use a mixture of local posts with franchise-wide messaging.
Encourage reviews
Encourage your customers to leave reviews for your franchise. Whether the review is positive or negative, respond courteously to thank them for their custom and to take their views on board. This shows you care and will help establish trust.
Analytics
Keep track of all the methods you use to grow your franchise and analyse the results. This will show you what methods are working and what is ineffective. It can also highlight particular times that are effective for marketing and what messages are getting through.
