If your vehicle is essential to your work why not turn necessity into an opportunity, by transforming it into a mobile billboard to be seen by thousands every day? A simple, effective design for your vehicle livery that reflects your business identity and broadcasts your vision can have a significant impact on the UK’s road users.
Keep It Clear and Simple
Choose a design that can be read from a distance and at normal driving speeds. It should be clean and bold, light on text, giving priority to your logo and brand colours. A short and memorable tagline is always a good idea. You might decide to invest in the services of a specialist like https://www.pvluk.com/vehicle-graphics.
Core Message
Focus on one element, like your services or contact number, so that your design reinforces any associations people already recognise with your brand. A call-to-action will help encourage potential customers to get in touch.
Brand Consistency
Make sure the colours, fonts and logo match any other signage and your website and design. Consistency of style and colour makes vehicles instantly identifiable, improves recognition and promotes trust.
Harmonisation
Where do your vehicles go? Bright colours are great for urban streets and subtler tones work well in rural areas. Make a design virtue of your vehicle’s shape, panel seams and safety markings.
Durable Materials
Vehicles are exposed to all kinds of weather, so use high-quality vinyl wraps or CAD-cut graphics with protective lamination. A full wrap gives you greater freedom in your design, while a combination balances cost against impact.
