The registration process should be simple. Create a registration page with a few pages, and only ask for the information you need to process the registration. You can collect any optional details later. If you’re expecting a lot of repeat attendees, consider pre-loading registration fields. These require only an email address, and they automatically fill in the basic information. Customizing the questions to your event’s particular needs can streamline the registration process. Payment functions should be tested, especially if your event accepts multiple currencies.
Create a compelling subject line in your event registration emails
Your subject line is the first impression your prospect will have of your email, so it must be compelling enough to get them to read the message. The subject line is the sole element that attracts attention and gets recipients to open and read your email. So, how do you create a compelling subject line in your event registration emails? The key is to follow the guidelines below. We hope these pointers help you make a clear subject line for your event registration emails!
Use an emotional appeal – FOMO is a powerful emotion – to draw attention to your email. Make your subject line short and sweet, but avoid sounding too sales. Avoid exaggerating the benefits of the event or offering too many details. Also, avoid clickbait subject lines, which may lower open rates and decrease audience interest. Finally, keep in mind that you have a limited number of words in your subject line.
Customize your event registration form
After setting up an event registration form, the next step is to customize it. You can edit the name and description of your form, add a custom URL, and change the text and font of the form’s submit button. In addition, you can customize the processing text and add an anti-spam message. This will prevent spammers from submitting registrations unrelated to your event.
To personalize your event registration form for online conferences, organize the fields so that they make sense and are easy to find. Try to group them logically, similar to how you do in person. For example, if the event is for catering, the registration form should ask for dietary restrictions—the more logical the field layout, the less likely attendees will make mistakes. Add color, graphics, and text notices to the fields to further personalize the form.
Schedule your event registration emails
When creating your event registration emails, include a clear subject line. Most people will glance at your subject line before opening the email. Then, craft a persuasive sentence or phrase to grab their attention. Once you have all of this information prepared, schedule your emails to be sent appropriately. Email campaigns can continue after the event, and you can segment them only to target those attendees who have registered for the event.
When scheduling your event registration emails, include details about your event. For example, if you are hosting a workshop or conference online, you might want to include information about the menu items, the type of food being served, etc. These details can be helpful later on in your event communications. If you’re hosting a live online event, update your conference microsite frequently, especially before registration opens. Make sure to include the most up-to-date itinerary.
Create a virtual event that registrants will want to participate in
If you want conference registration for your online events to be successful, you need to create a virtual event that registrants will be eager to participate in. To do this, you need to create content that will be both engaging and educational for participants. For example, if your conference will be focused on thought leadership and industry trends, you can include content on these topics. You can also encourage participants to ask questions and participate in the event.
Your virtual event should target the right audience. First, you should research your target audience and choose which groups will be interested in your conference. Then, market your event to those people. You can do this through an automated email marketing campaign or a custom event website. This will increase the number of registrants in your virtual event. However, this will also require some adjustments in your marketing and ticketing strategies.
Find the best conference registration software.
Finding the right conference registration software for your online event is crucial, and the right one can make the difference between a successful event and an utter failure. Several features are essential to the success of your event, including a seamless check-in process and an easy user interface. The right tool can also help you manage your attendees’ contact details, create event apps, and handle your waiver forms. First, however, before you purchase conference registration software, make sure to compare the different options. It is always good to check reviews and see what other users say about the product. You can also ask your industry peers for recommendations on which software is most compatible with your needs and budget.
Event organizers should choose open source conference registration software, such as OSEM. This software offers complete customer support and can handle a variety of events. Moreover, you can customize the form fields to match the needs of your event. The software is a powerful event marketing solution, and its advanced SEO tools can boost your event’s visibility and attendance. Another benefit of using this software for your online event is its ability to integrate with social media platforms. In addition, it includes features like email marketing and real-time polling.
