Businesses flourish when there are plans and strategies in place to help them do so. These could be strategies to help your staff members complete their projects time or strategies to help support the growth and marketing of the business. There are a number of key ones that all businesses should ensure they have in place.
Business Plan – a business plan is a key document for any business to have, and it can be as complicated or as simple as you like. The business plans that are in-depth tend to be those that are associated with large businesses or those that may be looking for investment in the future. The plan will contain a lot of information such as its competitors, its position in the market, profit forecasts and the ways in which you plan on marketing your business (although this is covered in more detail in your marketing plan). A business plan will be used by banks or investors to help them decide whether your business is a viable one for them to loan money to or invest money in. Your accountant may also use this plan to help you with your forecasting and profit projections.
Brand Strategy – a brand strategy will help you really get inside your brand and figure out what your mission and vision is as well as the tone of voice and language that you want to use in your marketing, and you can use a Brand Strategy Agency to do this. It will help you to identify any key messages that you want to share with your audiences, as well as the colour palettes that you use in your imagery. It gives you a chance to really understand how your brand is going to represent itself and to its clients and customers. This is an important document to share with key people in your business as well as anyone who is working on your marketing and messaging, and Really Helpful Marketing Brand Strategy Agency can help you develop this in much more detail.
Marketing Plan – a marketing plan will look at all of the marketing channels that are available to you, your target audience and which of the marketing channels appeal most to your audience. It will help you to develop a marketing campaign plan for each of your products and services or for key times of the year when you might be looking to drive more people to your website, store or social media channels. This will become an organic document that you review on a regular basis so you can tweak any marketing efforts that haven’t gone as well as you had hoped and replicate those that have worked well. This document may be produced by you directly, or it may be produced by a third party agency that supports you with your marketing efforts.
