A PR campaign is the creation and release of strategic content based on any number of business objectives. This could include, but is not limited to, promoting a new product release, announcing an executive hire or reorganisation announcement, announcing mergers or acquisitions, damage control after or during a crisis or creating buzz before a big reveal.
What are the common PR campaign objectives?
Public Relations (PR) can be a powerful tool to reach your target audience. Creating the perfect campaign and implementing them properly has never been so important.
A public relations campaign’s goal is to control information spread and create a narrative in the media about your company to attract new customers. It can be used to raise awareness of a particular event or venture. Advertising campaigns and marketing are often focused on generating sales. Public relations teams, however, have different KPIs.
- Media attention
- Generate awareness
- Informing the public of the latest news about your company
- Brand reputation
- Develop stakeholder relationships
When deciding on the goals of their campaign, many PR experts use the Smart method.
- Specific – What are the desired outcomes?
- Measurable – How can success be measured?
- Achievable – How can the campaign reach its goals in light of external influences?
- Realistic – Is the campaign goal realistic in relation to your campaign’s bandwidth?
- Time-based – How much time do you have left to achieve these goals?
How to create a public relations campaign
- Decide what you wish to achieve
Decide what you want to achieve before you begin planning your campaign. Do you want to increase your sales and leads or both? Are you looking to increase brand recognition or brand value? Are you more focused on partner engagement or recruiting?
Decide what goal is most important to you. This will help you determine which strategy should be used.
- Select your target audience
You probably won’t market your new nappy line to men in their early 20s if your goal is to raise brand awareness. To achieve your goals, you need to reach the right audience.
When drafting your communication plan or strategy for public relations, consider who you are targeting. The audience that your PR team chooses to target will affect the tactics they use. For Cheltenham PR, contact Head On PR, a leading Cheltenham PR company.
- Brainstorm
You can start thinking about how to reach your goals once you have decided what you are trying to achieve.
Brainstorming plays a crucial role in developing and creating PR campaigns. For a successful brainstorming session, invite people with different backgrounds to the table and explain what you want to achieve.
