What do small businesses need to know about PPC?

Pay per click marketing is one of the most popular forms of online advertising, but many businesses dont know about the benefits of PPC marketing.

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Pay per click marketing

Pay per click marketing is a form of marketing that uses search engine advertising to increase click throughs to your website. This is an alternative to gaining clicks organically, so it is ideal for small businesses with new websites that need promotion.

After all, if you are an established brand with regular customers, it is likely that you already get a lot of organic clicks – but if you are a smaller business, PPC marketing can be a great way to increase traffic to your website.

It is likely that you have already seen pay per click advertising when you are online, although you may not realise that it was PPC. PPC ads show as sponsored adverts at the top of the page in Google search, and they sometimes come with a yellow label.

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According to Entrepreneur, PPC marketing is a great way for new businesses to get new traffic fast – but they must be willing to pay for it.

Every time a new user clicks on your advert and goes to your website, you will pay a small fee, but if no-one clicks on your advert, you wont have to pay anything. This is useful, as it means that small businesses wont waste any money if the campaign is unsuccessful, but it could mean that you end up spending a lot of money if the advert is successful.

Thankfully you can limit your PPC campaign, so that you only spend a certain amount a day, which will appeal to small businesses with tight budgets.

Why this can benefit small business

The main way that PPC marketing benefits your business is by increasing traffic to your website, which will increase website engagement and overall sales.

If you want to hire PPC management services, so that you can run a PPC campaign, check out http://www.elevateuk.com/ppc-management/.

PPC marketing can also improve your search engine ranking, as it will make your website seem even better to search engine bots. This is because click throughs to your website will increase, so over time your website will move up the ranking list so that it is visible to more people.