Written by Christopher on April 7, 2016
The possibilities of child market, companies and brands should take into account
BusinessPostponing age at first pregnancy, the tendency to only son, the guilt of adults by long working hours? Are some of the many reasons which led the children to become “the kings of the house.” For this reason it is increasingly evident that the child is a market full of possibilities for brands, both as direct market (have own pocket money) and market influence (influence purchases adults) and future market (they are also potential customers as adults).