Why you should invest in responsive web design

6 months ago Christopher 0

The importance of responsive websites rapidly increased in 2015 when Google announced an update to its mobile algorithm. Far from simply being the latest design trend, everyone from key decision makers at Google to individual SEO professionals will tell you that a responsive website is a must-have for your business.

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What is responsive web design?

We browse the internet on a range of different devices, the sizes of which vary hugely from large desktops to small mobiles. Essentially, a responsive website will adjust itself automatically to whatever device is being used to access it and will display information in an easy to read format.

A responsive design benefits SEO

As Google always aims to deliver high-quality and hyper-relevant results, having a well-designed responsive website increases the likelihood that you will appear at the top of the organic results for the key search terms in your niche, thus increasing traffic and conversion rates.

When looking for an agency to work with in the creation of your responsive website, ensure it has a comprehensive range of services across design and SEO, such as those provided by http://www.accent-adc.co.uk/category/website-design-web-designers-responsive-websites/. In this way, you can feel confident that your investment will be fully SEO ready from day one.

Social and shareable

Encouraging social interaction and the sharing of your content across different platforms is likely to form a large part of your overall digital strategy, with a responsive website helping you to achieve this. Knowing that individuals will see your content presented as intended, however they choose to interact with your website, will leave you free to focus on the creation of content itself and closely measure which pieces are resonating best with your audience.

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High-quality web designers in Swansea will integrate social share buttons seamlessly into a responsive design, meaning your audience can share an article, image or video in their social feeds in just a few clicks or taps.

Additional benefits

Investing in a responsive design will save your business money in the long term, as you will not have to worry about the creation and maintenance of separate designs and SEO strategies for desktop and mobile.

In addition to easing financial constraints, a responsive design will help you to focus on the creation of a consistent and cohesive digital brand identity.