Why a bag becomes an object of desire? In a “I love you” irresistible? What makes us worship this or that other mark without knowing exactly what will occur in your next collection? Where do the impulses, love at first sight that leads us to “need” something that until a few seconds even know existed?
If you thought, you were the perfect rational buyer you are very wrong. Almost all our buying decisions are made by the emotional impact that makes us a brand or product. And neuromarketing has the keys to explain.
Marketing experts have concluded that click on the button to buy those shoes and add them to your shopping cart is based 80% on emotional impulses, in something you cannot control trying to be rational.
Oh, that would explain everything: love at first sight with something you do not need the end the drawer full of things you do not use, loss of reason in front of a good bargain, etc.
If you are the type that enters a shop and wants to take all the things you need, then check out these 17 rules for shopping. Following more than one, choosing what you like and safe saving some money.
1-Buy basic items
Sure that happens you walk into a store and there are many things that you choose before a white blouse and a black coat, but before buying anything else make sure you have in your closet all those items that are basic for any occasion.
Learn these easy tips to avoid impulse purchases, especially for the Christmas season or on special dates.
Tips to avoid impulse purchases
As Christmas approaches, family gatherings and spending threaten our finances, but you can learn to avoid impulse purchases to start the New Year with retained savings or for any special occasion schedule to test us. Do not let your tickets go on Santa’s sleigh, and optimizes each purchase to win peace.