Written by Christopher on February 23, 2018
Eight mistakes you can make in your pricing strategy
BusinessEstablishing the ideal price for our products and services is an operation, much more complex than it may seem at first. In it, not only our costs intervene, or the profit margin that we aspire to obtain, but above all something as “intangible” as the perception of value that our consumers have. Especially if we do not take into account this third element, it is easy for our prices to go down either from a lack of realism, or from a potentiality to produce benefits.